![]() This is also great for anybody needing to attract more visitors to their WordPress site. This is fantastic for any PPC (pay per click) sites or marketing campaigns. Why should a WordPress site owner use rich snippets and schema? Research indicates that search engine results that incorporate rich snippets and schema attract more attention. These results are more informative, and inclusive of details that many search engine users find relevant, like ratings/reviews, locations or events. ![]() It’s code that’s incorporated into your website to help search engines return better results for any user running a search. Schema markup is similar, but serves a slightly different purpose. What are rich snippets and schema markup? Rich Snippets are structured data markup that web developers add to their existing HTML, with the primary purpose of helping search engines better understand the detailed information contained on each web page. Any WordPress site looking to improve their SEO can benefit from rich snippets and schema markup. This is due in large part to the introduction and evolution of rich snippets and schema markup – ways of customizing a site’s search engine data and display. But what makes a person click on your website instead of another? Search engine result pages (SERPS) have continually been updated to now include more information than ever before. The optimization of search engine results can make or break a business or website.
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